Genesis Cricket Australia is owned by Carl Breitenbach. Below is a profile break down of where, what and why Genesis Cricket Australia is today.
Who is Carl and where is he from?
Carl Breitenbach – Genesis Cricket Australia owner was born in Cape Town, South Africa and played most of his cricket without financial support, however, through commitment and drive to improve he kept on striving to become the cricketer he knew he could. Carl and his family didn’t have a lot of money growing up, however, it didn’t stop him from hitting the nets for 2 to 3 hours when ever his homework was finished every day or having a neighbourhood game in the front garden.
Why Genesis Cricket Australia is so important to the game in Australia?
As you know Genesis is about new beginnings and bringing on ambassadors who care for their community first …. Our Values shape who we are today – Trust, Integrity, Sustainability & Excellence. I have to thank Shivon Doyle in SA who believed in me even when I was CBC – Cricket Bat Creations to come across to this great brand as we both live and breath for quality gear at quality prices to help any level of cricketer achieve their goals.
Apart from cricket Carl does have other favourite past times?
My favourite past time is BBQ (braai in SA). I love competing (I am a competitive beast) the most on the Australian ‘Low and Slow’ Barbecue scene, however, it is the comradery of the BBQ family / teams that keeps me coming back for more. It is all about TEAM for me which relates back to my love of TEAM in cricket.
Which cricket star or stars did you want to be like when you grew up?
Jacque Kallis, Herschel Gibbs and of course Hansie Cronje. Funny thing is I was in the nets with some of my team mates on the day it happened and was devastated when Hansie did what he did to cricket, a sacred sport in my mind. I almost gave it all up, but the love of the game pushed me back into the nets and onto the park day in, day out!!
When did you first start playing cricket? What is your earliest memory?
5 years old at primary school was when I found cricket. Earliest memory for me was back in Kimberley (North Western Cape) primary school where we played on matting. As an 8 year old I was always having to retire early and watch from the side lines because I got to 25 in the second over! My coach told me to grow some patience or I would never get given a go. Well I went to U12 Western Province trials and made it through to the final 30 kids by playing like this. In the end because I got out for 30’s and 40’s early on, I was not chosen to keep going. Now I realise what my coach was teaching me that I needed to last more than 10 overs as I could have turned those 30’s and 40’s into 100’s. Coaches said you needed to mirror Kepler Wessels…. who were they kidding….. haha, however, he was right as now days teaching kids about patience is the best thing for them to learn. I am concerned with the T20 game and soon the T10 game that is hurting cricket, but tests will never die.
What are your future ambitions and goals moving forward?
Genesis Cricket Australia becomes the choice for growing the game. Our ambition is to create environment for youth to continue to love the game while doing their studies. I think the cost for families to keep kids in the game is becoming unbearbale and while kids love the game. they need to gear to keep them performing better than the rest. We are tired of seeing the prices for goods and services in the Australian market based on ‘profit’ hungry businesses that do not put back into grass roots. Not a sustainable model!! Genesis Cricket’s passion is kids and all kids. Where is the support for programs that not only attract the rich but also for those who are under privileged. Remember Carl’s story above, he didn’t have the money to go to the schools that a Jacques or Herschel went to, so he had to work harder to shine a light on himself!!! Everyone deserves a chance at education and their love of Sport.
Genesis Cricket is a new brand seeking the best youth to grow with. Genesis is a new beginning for cricket with the best English Willow bats and guaranteed quality softs that make you feel like a pro whether you are or not. From top professionals to club cricket we all deserve quality gear at quality prices.
Our ambassadors have been hand picked based on their drive and passion to help Genesis succeed as the new force to be reckoned with globally. Ambassadors believe in Genesis not only for themselves but for anyone else looking to come onboard and live the Genesis family values way.